Chance 2 Win offers the ability to create multi- tiered ticket packages with a proven record of increasing the average contribution significantly. This gives your donors additional chances to win and earn more money for your non-profit. We have done extensive research and have come to the conclusion that people are much more likely to give a larger donation if their chances of winning the raffle are more likely. For example, more people than not would rather buy 2 raffle tickets for $15 than one ticket for $10.00.
In the traditional raffle world, tickets were printed up and distributed to the organization members for sale. There was no way to easily manage multiple tiered ticket pricing. But first, what is multi-tiered ticket pricing?
Multi-Tiered tickets pricing is where you offer something like the following:
|
$10 for 1 ticket |
$25 for 3 tickets |
$40 for 6 tickets |
$75 for 15 tickets |
Over the years of working with online raffle fundraising website, we built several sites for raffles and we closely watched how people interacted. We also asked the customers for their previous info. While the data is far from perfect, we took 113 raffles, and normalize their prices to a single $10 ticket. So if their price was $5 per ticket – we simply adjusted all dollar values by 2x to come to the $10 mark. If they had tickets at $20 we cut them in half and so on. While this is not a perfect analysis, the general results are impressive.
When a traditional raffle is selling tickets at $10 each with no incentive to purchase multiples tickets – then then average contribution is $11.18. Basically only 1 in 10 purchase 2 tickets. Or 1 in 50 make a $50 contribution. So for all the hard work you do to bring people to your raffle, you are limiting your potential donation. There was little variation based on the prize at this offering as well. If you offered a car vs a TV, the results were pretty much average, fluctuating between $10.39 and $12.31.But – when you offer online raffle ticket packages, which give an incentive of more chances for a larger donation, the average of the 113 raffles we tracked went to $64.53 per donation. Now – with these results there was a much larger variation depending on the prize and the types of ticket pricing available. For example, if the prize was a $1000 Smart Tv, the average donation was $31.83. Yet when offering a Car with ticket options up to $500, then the average climbed to $80.95. Regardless, the average result is a significantly larger contribution per customer.
If you put as much effort into promoting your online raffle as your organization did with a traditional raffle - your results will increase dramatically.
The bottom line is you are leaving fundraising revenue on the table if you do not offer multi-tiered ticket packages and pricing for your online raffle on Chance2Win.
