Chance 2 Win offers the ability to create multi- tiered ticket packages with a proven record of increasing the average contribution significantly. This gives your donors additional chances to win and earn more money for your non-profit. We have done extensive research and have come to the conclusion that people are much more likely to give a larger donation if their chances of winning the raffle are more likely. For example, more people than not would rather buy 2 raffle tickets for $15 than one ticket for $10.00.
In the traditional raffle world, tickets were printed up and distributed to the organization members for sale. There was no way to easily manage multiple tiered ticket pricing. But first, what is multi-tiered ticket pricing?
Multi-Tiered tickets pricing is where you offer something like the following:
$10 for 1 ticket
$25 for 3 tickets
$40 for 6 tickets
$75 for 15 tickets
Over the years of working with online raffle fundraising website, we built several sites for raffles and we closely watched how people interacted. We also asked the customers for their previous info. While the data is far from perfect, we took 113 raffles, and normalize their prices to a single $10 ticket. So if their price was $5 per ticket – we simply adjusted all dollar values by 2x to come to the $10 mark. If they had tickets at $20 we cut them in half and so on. While this is not a perfect analysis, the general results are impressive.