---
title: "Section 4: Tickets & Pricing"
description: "This is Section 4 of your Site Setup, and it’s a **required** one. It’s where you decide how your ticket numbers look and behave. Quick heads-up before we start: this page controls *numbering*, not *bundle prices*. The actual “5 tickets…"
url: "https://chance2win.org/research-library/section-4-tickets-pricing/"
updated: "2026-08-26"
category: The Setup Wizard
---

# Section 4: Tickets & Pricing

This is Section 4 of your Site Setup, and it’s a **required** one. It’s where you decide how your ticket numbers look and behave. Quick heads-up before we start: this page controls *numbering*, not *bundle prices*. The actual “5 tickets for $20” packages get built over in the [Ticket Packages](/research-library/ticket-packages/) tool — more on that at the bottom.

![Ticket & Pricing panel with numbering fields](https://chance2win.org/wp-content/uploads/2026/08/TRA-Ticket-Pricing-panel-with-numbering-fields.png)
Ticket & Pricing panel with numbering fields

## Set your starting number and prefix

- **Starting Ticket Number** — where your ticket count begins. Plenty of organizations start at something like 5001 instead of 1, so early tickets don’t scream “you’re buyer number two.”
- **Ticket Prefix** — a short tag in front of every number. We add the dash for you, so typing `RAF` gives you tickets like `RAF-5001`.

![Starting Ticket Number and Ticket Prefix fields, filled in](https://chance2win.org/wp-content/uploads/2026/08/TRA-Starting-Ticket-Number-and-Ticket-Prefix-fields-filled-in.png)
Starting Ticket Number and Ticket Prefix fields, filled in

## Two toggles worth understanding

- **Successive Numbers** — issues consecutive numbers within a single order. Buy five tickets, get five in a row. Supporters love seeing `RAF-5001` through `RAF-5005` land together.
- **Include Order ID in Ticket Numbers** — tucks the order ID into the ticket number, which makes life dramatically easier if you’re ever reconciling paper entries by hand.

  **Reality check.** Once your event has started, ticket numbering **locks**. No changing the prefix, the start number, or the toggles after sales begin — because changing them would rewrite tickets people already bought. Get this right now, while it’s still cheap to change.   ☎ From the Raffle Hotline — The Ticket Bundle Argument

A caller once told us, and we quote, “your software seems stupid — why would you offer bundles like 1, 5, 10, or 25 tickets? What if someone wants to buy 3?”

Here’s the thing. Across thousands of raffles, single-ticket buyers average about **$11 an order**. Bundle buyers average about **$64 an order**. Same supporters, same cause — six times the contribution, just from how the options are framed. The person who wanted 3 tickets buys the 5-pack, feels good about it, and your cause comes out ahead. Bundles aren’t a trick. They’re just how generosity likes to be offered.

## So where do prices live?

Not here. This section is purely about how tickets are *numbered*. Your bundle pricing (how many tickets for how much) is set up separately in the [Ticket Packages](/research-library/ticket-packages/) tool, where the minimum is $1.00 per ticket and every new package gets a quick review by our team before it goes live.

  **Pro tip.** Offer three or four bundle tiers — something small, something in the middle, and a “big supporter” option. That middle tier is where most orders land, and it’s the single easiest lever on your total raised.

Hit **Save & Continue** to lock in your numbering and move on to [Section 5: Prizes & Sponsors](/research-library/section-5-media-sponsors/).

Not sure how to price your bundles? Call us. Twenty years of raffles means we’ve got opinions, and we’re happy to share them — The Chance2Win Team

  [← PreviousSection 3: Rules & Legal Copy](/research-library/section-3-rules-legal-copy/)[Next →Section 5: Prizes & Sponsors](/research-library/section-5-media-sponsors/)