---
title: "Section 6: Checkout & Communications"
description: "Section 6 is **optional**, and it’s about what happens at the moment of purchase — plus how you stay in touch afterward. Small toggles, real impact. ![Checkout & Communications toggles](https://chance2win.org/wp-content/uploads/2026/08/TRA-Checkout-Communications-toggles.png) Checkout & Communications toggles ## The toggles - **Email Opt-In…"
url: "https://chance2win.org/research-library/section-6-checkout-communications/"
updated: "2026-08-26"
category: The Setup Wizard
---

# Section 6: Checkout & Communications

Section 6 is **optional**, and it’s about what happens at the moment of purchase — plus how you stay in touch afterward. Small toggles, real impact.

![Checkout & Communications toggles](https://chance2win.org/wp-content/uploads/2026/08/TRA-Checkout-Communications-toggles.png)
Checkout & Communications toggles

## The toggles

- **Email Opt-In Box** — adds a mailing-list checkbox at checkout. Turn this on. The supporters who buy today are exactly the ones you want to invite back next year.
- **Fast Checkout Mode** — a single-page checkout with basket assignment. Fewer steps between “I want to help” and “done.”

  **Reality check.** Every extra step at checkout costs you buyers. That’s the whole reason we obsess over checkout friction — it moves fundraising totals more than pricing does. Fast Checkout exists because a shorter path means more completed orders.

![Custom Question at Checkout configuration](https://chance2win.org/wp-content/uploads/2026/08/TRA-Custom-Question-at-Checkout-configuration.png)
Custom Question at Checkout configuration

## Ask a custom question

Flip on **Enable Custom Question at Checkout** to ask buyers one extra thing — dietary preference for the gala, a table number, a t-shirt size. Pick a **response type** (text, dropdown, or checkboxes) and mark it **required or optional**.

  **Pro tip.** Keep custom questions to one, and only ask if you’ll actually use the answer. Every field you add is one more thing between the buyer and the finish line.

Set? **Save & Continue** takes you to [Section 7: Branding & Colors](/research-library/section-7-branding-colors/).

  [← PreviousSection 5: Prizes & Sponsors](/research-library/section-5-media-sponsors/)[Next →Section 7: Branding & Colors](/research-library/section-7-branding-colors/)