---
title: "Section 7: Branding & Colors"
description: "Section 7 is **optional**, and it’s the fun one — make the page look like *your* organization instead of a generic form. This is also the home of the new skins and color options you’ve been hearing about. ![Color Palette…"
url: "https://chance2win.org/research-library/section-7-branding-colors/"
updated: "2026-08-26"
category: The Setup Wizard
---

# Section 7: Branding & Colors

Section 7 is **optional**, and it’s the fun one — make the page look like *your* organization instead of a generic form. This is also the home of the new skins and color options you’ve been hearing about.

![Color Palette library with preset categories](https://chance2win.org/wp-content/uploads/2026/08/TRA-Color-Palette-library-with-preset-categories.png)
Color Palette library with preset categories

## Pick a palette

Choose a **Color Palette** from the preset library, organized into categories so you’re not staring at a blank color wheel:

- **C2W Brand**
- **Trending 2025–26**
- **Classic & Corporate**
- **Outdoor & Community**
- **Modern Tech**
- **Heritage & Service**

![Custom swatch editor with Save Custom Colors and Apply Palette](https://chance2win.org/wp-content/uploads/2026/08/TRA-Custom-swatch-editor-with-Save-Custom-Colors-and-Apply-Palette.png)
Custom swatch editor with Save Custom Colors and Apply Palette

## Or build your own

Want an exact match to your brand? Customize the individual swatches — **Primary, Secondary, Accent, Background, Text, Light, and Border** — then hit **Save Custom Colors** and **Apply Palette**.

  **Pro tip.** Match your Primary color to your logo and you’re 90% of the way to a page that looks professionally designed. When in doubt, high contrast between text and background always wins — readability first.

## Social links

Below the colors, add your **Social Links** — Facebook, X, Instagram, Pinterest, LinkedIn, Twitch, YouTube, TikTok, Snapchat, Reddit, Discord. All optional, all displayed on your event page. Add the ones you actually post to; skip the ones you don’t.

Looking sharp? **Save & Continue** heads to the last section, [Section 8: Homepage Layout](/research-library/section-8-homepage-layout/).

  [← PreviousSection 6: Checkout & Communications](/research-library/section-6-checkout-communications/)[Next →Section 8: Homepage Layout](/research-library/section-8-homepage-layout/)