How to Set Up an Online Queen of Hearts Raffle: A Step-by-Step Guide for Organizers

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Last updated on
May 27, 2025
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How to Set Up an Online Queen of Hearts Raffle: A Step-by-Step Guide for Organizers

Bright gallery room with a large 'Queen of Hearts' card-themed poster featuring hearts and suits on the wall.

Did you know that an Online Queen of Hearts Raffle can offer a grand prize of up to $300,000 in some states, while others like St. Eugene's raffle boasts a maximum pot of $4,000,000?

These impressive jackpots explain why queen of hearts raffles have become increasingly popular fundraising tools for eligible organizations. However, before you start dreaming about those ticket sales rolling in, there are important legal considerations to understand. Specifically, in states like Ohio, only 501(c)(3) and other tax-exempt organizations can legally conduct these raffles, and they must maintain detailed records for at least three years.

So how does a queen of hearts raffle work? Essentially, it's a progressive game where participants purchase tickets hoping to reveal the queen of hearts card from a board, with the jackpot growing until someone finds it. The queen of hearts raffle rules vary by location, but most require organizations to set a maximum prize cap regardless of ticket sales.

In this comprehensive guide, we'll walk you through everything you need to know about setting up and running your online raffle legally and effectively. From understanding the game mechanics to choosing the right digital platform, we've got you covered.

Understand the Queen of Hearts Raffle

Queen of Hearts Raffle promotional graphic

"Queen of Hearts is a 50/50 progressive raffle, fifty percent going to the Queen of Hearts winner and fifty percent going to Post 131."

— American Legion Madera Post 131, Veterans organization hosting Queen of Hearts raffles

The Queen of Hearts raffle stands out as one of the most exciting fundraising games due to its progressive nature and substantial potential jackpots. Let's break down the essentials of this popular game that's now moving into the online space.

What is a Queen of Hearts raffle?

A Queen of Hearts raffle is fundamentally a progressive 50/50 fundraising game where participants purchase tickets hoping to find the Queen of Hearts card. In most versions, half of the proceeds go to the winner while the other half benefits the organizing charity or non-profit.

This game serves a dual purpose - creating an engaging community activity while raising funds for worthy causes. For example, the Plainfield American Legion uses their Queen of Hearts raffle to support youth programs, preserve the memory of veterans, and foster Americanism. Meanwhile, Misericordia and other organizations use their raffles to fund specific programs within their missions.

What makes these raffles particularly appealing is their progressive nature - the jackpot continues to grow each week until someone finds the Queen of Hearts, sometimes reaching impressive amounts. Some organizations even cap their maximum prize pools at $4,000,000, creating tremendous excitement among participants.

How does the Queen of Hearts game work?

The mechanics of the game follow a straightforward yet suspenseful pattern:

  1. A game board displays 54 playing cards (standard 52-card deck plus two jokers) face down, each sealed in an envelope and numbered 1-54.
  2. Players purchase tickets (typically $1-$5 each) and write their contact information along with their chosen card number on the ticket.
  3. During the weekly drawing, one ticket is randomly selected from all entries.
  4. The card corresponding to the number on the winning ticket is then revealed.
  5. If the Queen of Hearts is revealed, the ticket holder wins the jackpot - typically 50% to 90% of the total pot, depending on the organization's rules.
  6. If any other card is revealed, the player receives a smaller consolation prize, and that card is removed from play for future drawings.
  7. The jackpot continues to accumulate weekly until someone finally reveals the Queen of Hearts.

Many organizations offer tiered consolation prizes. For instance, some pay $200-$500 for jokers, $50-$200 for face cards, and $25-$100 for number cards. Additionally, certain raffles feature special bonus cards like the #9 of Hearts that might offer $100.

Common terms: boards, cards, and drawings

Understanding the terminology helps clarify how these raffles operate:

Board - The physical or digital display containing all 54 cards face down. Many organizations purchase sealed boards from certified gaming vendors to ensure fairness. These boards are typically kept in secure, locked cases to maintain integrity.

Cards - A standard playing card deck plus two jokers (54 cards total). Each card has a specific value if revealed, with the Queen of Hearts being the jackpot card. Once a card is revealed, it remains visible on the board and is removed from play.

Drawing - The weekly event where a winning ticket is selected. Drawings typically occur at a set time and place, with specific cutoff times for ticket purchases. For instance, some raffles stop selling tickets 10 minutes before the drawing. Organizations often use tumblers or similar devices for mixing tickets, and selections are made in public view to ensure transparency.

Jackpot - The progressive prize pool that grows each week until the Queen of Hearts is drawn. The jackpot amount is prominently displayed and updated weekly based on ticket sales.

Understanding these fundamentals will help you create an engaging and transparent online Queen of Hearts raffle that participants can trust and enjoy.

Check Legal and Licensing Requirements

Before launching your online Queen of Hearts raffle, understanding the legal landscape is critical. The regulations governing these raffles vary significantly across jurisdictions, with serious consequences for non-compliance.

State-specific laws and compliance

Legal requirements for running a queen of hearts raffle differ dramatically from state to state. In Michigan, for instance, a Playing Card Progressive Raffle license costs $50 for each drawing date, with organizations typically applying for 52 or 54 weekly drawing dates. Accordingly, a full yearly license could cost $2,600.

Washington state allows raffles with prize limits of up to $40,000 for individual prizes and $300,000 for annual prize limits. Meanwhile, Illinois requires organizations to first receive an approved license from the State Board of Elections.

Generally, organizations must post their license during the event and maintain detailed records. In Michigan, licensees must complete a Progressive Raffle Accountability form for each drawing to track ticket sales and calculate the jackpot. For larger raffles, these records must be maintained electronically using specific software.

Who can legally host a Queen of Hearts raffle?

The ability to conduct queen of hearts raffles is typically restricted to qualified non-profit organizations. In Washington state, organizations must be organized and operating for at least 12 months before offering a raffle. Furthermore, the organization's bylaws or articles of incorporation must state they operate for specific purposes such as charitable, educational, religious, or scientific aims.

In Illinois, eligible organizations include non-profit, religious, charitable, labor, business, fraternal, educational, or veterans' organizations that have been in operation for five years preceding their application.

Notably, some states prohibit certain individuals from operating raffles based on criminal history. Several jurisdictions require organizations to demonstrate they've made significant progress toward their stated purpose during the preceding period.

Do you need a license to run it online?

Yes, an online Queen of Hearts raffle still requires proper licensing. The Raffle Act in Illinois, for example, mandates that local governments enact an ordinance regulating and licensing raffles within their boundaries before a raffle license may be issued.

Application processes vary, nevertheless most require details about when and where tickets will be sold, drawing dates, prize structures, and designated officials responsible for conducting the raffle.

When running the raffle online, additional considerations may apply. For instance, if preselling raffle tickets, organizations in Michigan must submit a sample ticket with their application showing correct drawing dates and prize information.

Consequences for non-compliance can be severe. In Morris, Illinois, a VFW Queen of Hearts Raffle accumulated over $1 million in prizes but was determined to be in violation because the city had no ordinance regulating raffles. Subsequently, the city had to quickly amend its code to allow the raffle to continue.

Set Up Your Online Raffle Platform

Setting up an online platform for your Queen of Hearts raffle requires careful consideration of several technical aspects. With the right digital tools, your fundraiser can reach more participants while maintaining security and compliance.

Choose a secure and compliant platform

Several specialized platforms exist for hosting an Online Queen of Hearts Raffle. Chance2Win connects with payment processors like Stripe, Square, or Authorize.net, providing flexibility in handling transactions. Likewise, Events.org offers Queen of Hearts raffle services at $100 per week for up to ten weeks, plus a 3.5% + $1.00 payment processing fee per transaction. OnlineQueenOfHearts.com provides a dedicated site with a custom URL (example: charityname.onlinequeenofhearts.com).

When selecting a platform, prioritize those that service only registered charities and non-profits. Indeed, Chance2Win exclusively works with 501(c)3 organizations registered with the IRS.

Create your Queen of Hearts board digitally

Digital boards offer undeniable advantages over physical ones. Most platforms provide:

  • Encrypted digital boards that update instantly when cards are revealed
  • Real-time display of the deck of cards directly under the jackpot information
  • Automated drawing systems that eliminate human error or manipulation
  • Transparent processes where participants can view ticket sales and jackpot amounts

Set ticket prices and payment methods

Effective ticket pricing strategies can dramatically boost participation:

  1. Offer bundle deals (Example: Buy 5 tickets for $25 and get 1 free; buy 10 for $50 and get 3 free)
  2. Set up automatic weekly ticket purchase options for regular participants
  3. Keep individual tickets affordable ($5 is common) to encourage participation

Most platforms allow you to connect your payment processor rather than using their own. This gives you control over transaction management while providing secure payment gateways for participants.

Ensure data privacy and ticket tracking

Modern raffle platforms offer robust data management capabilities:

  • Instant email confirmations to purchasers
  • Ability to email drawn cardholders directly from admin dashboards
  • Comprehensive reporting with real-time insights on performance
  • Downloadable customer data for future campaigns
  • Secure ticket management systems

Moreover, online platforms typically include features like countdown timers for drawings and automatic updates to the digital Queen of Hearts board once cards are revealed. Weekly online ticket sales usually follow a schedule, such as opening Thursday morning and closing Tuesday afternoon before the drawing.

By carefully configuring these elements, you'll create an accessible, secure, and engaging Online Queen of Hearts Raffle that maximizes participation while minimizing administrative effort.

Define Game Rules and Prize Structure

"The cap for this raffle will be a $4,000,000 pot, with a maximum payout of $2,000,000 going to the winner."

— Misericordia, Charitable organization hosting Queen of Hearts raffles

Establishing clear rules is the foundation of running a successful Online Queen of Hearts Raffle. Well-defined guidelines ensure transparency while protecting both your organization and participants.

Queen of Hearts raffle rules to include

Every Queen of Hearts raffle must have documented rules covering basic gameplay and eligibility. Your rules document should specify:

  • Eligibility requirements (typically 18+ or 21+ with valid ID)
  • Ticket pricing structure ($1-5 per ticket is standard)
  • Card setup (54 playing cards including two jokers, face down, sealed in numbered envelopes)
  • Requirement for complete ticket information (name, phone number, and selected card number)
  • Statement about ticket validity period (typically valid only for that week's drawing)

How to handle weekly drawings

Weekly drawings form the backbone of your raffle system:

Set a consistent schedule for drawings (such as every Thursday at 7pm) and clearly communicate ticket purchase cutoff times (typically 10-30 minutes before drawing). Place all tickets in a tumbler or similar device, mix thoroughly, and draw in public view. After each drawing, discard all tickets regardless of outcome – participants must purchase new tickets for the next drawing.

Setting up jackpot and consolation prizes

Initially, many organizations "seed" the starting pot (often $500). The jackpot typically consists of 50-70% of ticket sales, accumulating until the Queen of Hearts is drawn. For consolation prizes, establish tiered rewards:

  • Face cards: $20-200 depending on jackpot size
  • Aces: $25-500 depending on jackpot size
  • Number cards: $10-100 depending on jackpot size
  • Jokers: $250-500 with potential board reset

What happens when the Queen is drawn

Once the Queen of Hearts is revealed, the winner receives the predetermined percentage of the jackpot (typically 50-70%). Winners must complete required tax documentation for prizes over $600, typically a W2-G form. Some organizations withhold 25-28% for federal taxes on large prizes. After payout, most raffles restart with a new board and seeded jackpot, continuing the fundraising cycle.

Promote and Manage the Raffle

Successful promotion of your Online Queen of Hearts Raffle requires strategic marketing, meticulous tracking, and clear communication. Once you've established your platform and rules, these elements become critical to your raffle's success.

Marketing your raffle online

Taking your Queen of Hearts raffle digital opens up numerous promotional avenues. Create a high-conversion landing page that clearly displays your jackpot amount, rules, and purchase options. This page becomes your central hub for all raffle information. Consequently, organizations using digital tools report reaching wider audiences and automating ticket sales processes more efficiently.

Email marketing proves particularly effective for increasing participation rates. Send regular updates about growing jackpot amounts to keep excitement building among past participants. Furthermore, utilize social media campaigns, email newsletters, and flyers to generate buzz about your raffle.

Tracking entries and drawing dates

Establish a consistent schedule for drawings and communicate it clearly. Many organizations conduct bi-weekly drawings (every other Wednesday) at specific times like 8:00 PM. Weekly online ticket sales typically follow a pattern - opening Thursday morning (9:00 AM) and closing Tuesday afternoon (3:00 PM) before the drawing.

After each drawing, all tickets for that week should be destroyed. Remember that tickets purchased for a specific drawing are only valid for that week's drawing. To ensure fairness, track and verify all tickets each week, recording card selections and maintaining accurate records.

Communicating with participants

Transparent communication builds trust with participants. Announce the card number and holder's name at each drawing and post this information on your website and social media pages. Additionally, attempt to contact potential winners directly using the phone number provided on their ticket.

Update your jackpot amount based on ticket sales and display it prominently both online and at physical locations. Prepare to modify rules when necessary, though best practice suggests providing at least ten days' notice of any rule changes via your website.

Digital platforms offer advanced communication tools that automatically notify participants about drawings and results. As a result, players can easily track their ticket numbers and follow along with weekly drawings, creating a more engaging experience.

Conclusion

Final Thoughts on Running Your Online Queen of Hearts Raffle

Setting up an online Queen of Hearts raffle offers tremendous fundraising potential for eligible organizations. Throughout this guide, we've covered essential components from understanding basic game mechanics to implementing effective promotional strategies.

Organizations must first verify their eligibility status since most states restrict these raffles to registered non-profits operating for specific minimum time periods. Additionally, securing proper licensing remains absolutely necessary even when transitioning to digital formats. Legal compliance protects both your organization and participants while ensuring the continued success of your fundraising efforts.

Selecting the right digital platform significantly impacts your raffle's reach and efficiency. Look for platforms offering secure payment processing, automated tracking systems, and transparent drawing mechanisms. These features build trust with participants while reducing administrative burdens for organizers.

Clear, well-documented rules form the backbone of successful raffles. Your participants need to understand exactly how ticket purchases work, when drawings occur, and what prizes they might win. Undoubtedly, establishing consistent procedures for weekly drawings helps maintain excitement while ensuring fairness.

Effective promotion ultimately determines your raffle's success. Social media campaigns, email marketing, and regular jackpot updates keep participants engaged and excited about potential winnings. Furthermore, maintaining transparent communication about drawing results builds community trust and encourages repeat participation.

Queen of Hearts raffles have evolved from small local events to potentially massive online fundraisers that can transform an organization's financial capabilities. The progressive nature of these games creates natural excitement as jackpots grow week after week. This excitement translates directly into increased participation and fundraising success.

Remember that while large jackpots attract attention, the primary purpose remains supporting your organization's mission. Balancing exciting prize structures with your fundraising goals ensures sustainable success. After all, participants appreciate knowing their ticket purchases support worthy causes regardless of whether they win.

We hope this comprehensive guide provides everything you need to launch and manage a successful online Queen of Hearts raffle. With careful planning, proper legal compliance, and strategic promotion, your organization can create an engaging fundraising event that benefits both winners and your cause.

Frequently Asked Questions

Q1. What is a Queen of Hearts raffle and how does it work?
A Queen of Hearts raffle is a progressive 50/50 fundraising game where participants buy tickets to guess the location of the Queen of Hearts card on a board. If the Queen is revealed, the ticket holder wins the jackpot. If not, the prize rolls over and grows for the next drawing.
Q2. Who can legally host a Queen of Hearts raffle?
Typically, only qualified non-profit organizations can legally host Queen of Hearts raffles. Eligibility requirements vary by state but often include being a registered 501(c)(3) organization and operating for a minimum period (e.g., 12 months to 5 years) before offering raffles.
Q3. Do I need a license to run an online Queen of Hearts raffle?
Yes, you generally need a license to run an online Queen of Hearts raffle. Licensing requirements vary by state, but most jurisdictions require organizations to obtain proper licensing and follow specific regulations, even for online raffles.
Q4. How are prize structures typically set up for Queen of Hearts raffles?
Prize structures usually include a progressive jackpot (50-70% of ticket sales) for drawing the Queen of Hearts, and smaller consolation prizes for other cards. Face cards, aces, and jokers often have higher consolation prizes than number cards. Some raffles also feature bonus cards with special prizes.
Q5. What are some effective ways to promote an online Queen of Hearts raffle?
Effective promotion strategies include creating a dedicated landing page, utilizing email marketing to past participants, leveraging social media campaigns, and sending regular updates about growing jackpot amounts. Consistent communication about drawing dates, results, and jackpot sizes helps maintain excitement and engagement.

 

Expand Your Fundraising With An Online Raffle

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